Posts tagged "company"

submitted by scottrasak

10 of the Best (and Worst) Rebrandings of 2010

Thanks to Gap’s face-plant of a logo revamp, 2010 will go down in the historical ledger as the worst year for brand design since, well, OK, just last year. Still, it’s a damn shame, because the past 12 months have witnessed a raft of branding innovations, from a classed-up packaging concept for Tang to logos that morph across the full spectrum of modern-day media.

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submitted by scottrasak

Big in Japan? The New Starbucks Logo Could Assist Company's Asian Expansion

Was last week’s redesign of the Starbucks logo an unmitigated disaster (cf. Gap, Tropicana), or a surprisingly canny move? There’s always the hue and cry of the blogosphere to gauge a quick reaction, but for a more measured approach, we have something called science. Professors of marketing at several U.S. universities have been studying the effects of redesign—and on certain types of redesign—on committed and non-committed customers, and what they’ve found suggests that Starbucks might succeed where Gap and Tropicana failed.


submitted by scottrasak

Who owns CNN? or MSNBC? ABC? Take a peek and find out what companies own what- you may be suprised.

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submitted by scottrasak

How to Choose the Best Business Card for Your Company

Networking, marketing, and leadership experts lay out what makes an effective business card, business card style taboos, and the importance of design versus delivery.