Nine Keys to Getting the Most for Your Marketing Money
1. Ask your questions
2. Throw back that curtain
3. Do your homework
4. Buy fresh
5. Think big
6. Talk to your agency
7. Test strategy, not creative
8. Don’t skimp on production
9. Take time to play together
Death of the Internship?
With the recent “glitch” in the stock market after a massive sell off, you would hope that after our financial sector overheated, there would at least be some quality companies willing to take on some interns. You would hope….
For young professionals, internships are the prize, the goal, the foot in the door. Without a stable economy, companies are starting to turn our generation away because they simply cannot take on the extra cost of training and supervising. It seems as though our entire generation is due for a career of professional loitering.
Advice: Don’t take no for an answer. Get aggressive and use your tools (resume, interview skills, portfolio) to make them WANT to have you working with them. If the position is unpaid- take it! Chances are if you can prove you are capable, money will follow (fingers crossed). Lastly, find a company that you think has potential to grow. If they are growing, why not grow with them?
Saving Your Money
Although my passion is marketing, finance is never far from my mind. Here is a little bit of what I have learned about planning for the future.
Coming out of College with an entry level position is the reality for most of us Young Professionals. We can budget our fixed expenses and variable costs in order to sort through the chaotic spending frenzies. However, planning your savings is as important as planning for your expenses.
There are many different ways to invest and have your money make money (compounding interest, CODs, stock market), but it’s all dependent on the amount of risk you are willing to assume. Although it may seem tempting to spend what you have, obtaining a financially safe future may be easier than you think.
Include in your budget of expenses a savings deposit each month and treat it like any other bill you have. The earlier you save, the more compounding interest you will gain.