Posts tagged "branding"

submitted by scottrasak

5 Oscar-worthy product placements

It’s that time — and we’re watching not only the beautiful dresses but also the products with prominent cameos. A surprise: None of the makers of the items showcased in the following nominated films paid for placement. Appropriate scene-setting, it seems, trumps economic opportunity. “Brands can add authenticity to the film product,” says Mark Owens, president of product-placement firm Norm Marshall & Associates. So does an Oscar.


submitted by scottrasak

Heineken recently introduced its new STR bottle

Heineken recently introduced its new STR bottle, launching it simultaneously in New York and Los Angeles.

The inspiration for the bottle came from dark nightclubs, where UV lights illuminate the dance floor. When UV light hits the aluminium bottle, it reveals the hidden underlying graphic pattern of shooting stars – and the aluminium bottle keeps the beer deliciously cool.

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submitted by scottrasak

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.