Posts tagged "brand"

submitted by scottrasak

W+K Portland’s Eric Kallman and Craig Allen talk about making the modern classic “The Man Your Man Could Smell Like” for Old Spice.


submitted by scottrasak

Heineken recently introduced its new STR bottle

Heineken recently introduced its new STR bottle, launching it simultaneously in New York and Los Angeles.

The inspiration for the bottle came from dark nightclubs, where UV lights illuminate the dance floor. When UV light hits the aluminium bottle, it reveals the hidden underlying graphic pattern of shooting stars – and the aluminium bottle keeps the beer deliciously cool.

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submitted by scottrasak

10 of the Best (and Worst) Rebrandings of 2010

Thanks to Gap’s face-plant of a logo revamp, 2010 will go down in the historical ledger as the worst year for brand design since, well, OK, just last year. Still, it’s a damn shame, because the past 12 months have witnessed a raft of branding innovations, from a classed-up packaging concept for Tang to logos that morph across the full spectrum of modern-day media.

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