Smart Questions: What to Look For in an Ad Agency
1) Describe my brand.
2) How many clients do you have? How big are their accounts?
3) How well do you know my industry?
4) Can I meet your copywriters and art directors?
5) Tell me the story behind a winning campaign.
6) What are the different ways that I can pay you?
Nine Keys to Getting the Most for Your Marketing Money
1. Ask your questions
2. Throw back that curtain
3. Do your homework
4. Buy fresh
5. Think big
6. Talk to your agency
7. Test strategy, not creative
8. Don’t skimp on production
9. Take time to play together
About
A blog from Scott Rasak - Marketing minded, event producer, stock trader, business owner, ocean sports lover, young professional from Los Angeles based in Honolulu.Posts of Interest
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Using just wood and paint, Oslo, Norway-based artist Ole Martin Lund Bo created this anamorphic piece of art with a thought-provoking message....
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iMac’ Aquarium
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Yunfeng Lee, “The Kiss”, 1999, 78x105cm
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Author
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Scott Rasak | Blog
