Posts tagged "advertising"

submitted by scottrasak

5 Oscar-worthy product placements

It’s that time — and we’re watching not only the beautiful dresses but also the products with prominent cameos. A surprise: None of the makers of the items showcased in the following nominated films paid for placement. Appropriate scene-setting, it seems, trumps economic opportunity. “Brands can add authenticity to the film product,” says Mark Owens, president of product-placement firm Norm Marshall & Associates. So does an Oscar.


submitted by scottrasak

10 of the Best (and Worst) Rebrandings of 2010

Thanks to Gap’s face-plant of a logo revamp, 2010 will go down in the historical ledger as the worst year for brand design since, well, OK, just last year. Still, it’s a damn shame, because the past 12 months have witnessed a raft of branding innovations, from a classed-up packaging concept for Tang to logos that morph across the full spectrum of modern-day media.

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submitted by scottrasak

Super Bowl Ads: Hits and Misses

The Wall Street Journal’s Suzanne Vranica rates the best and worst ads.

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submitted by scottrasak

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.


submitted by scottrasak

Nine Keys to Getting the Most for Your Marketing Money

1. Ask your questions

2. Throw back that curtain

3. Do your homework

4. Buy fresh

5. Think big

6. Talk to your agency

7. Test strategy, not creative

8. Don’t skimp on production

9. Take time to play together


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