A blog from Scott Rasak - Marketing minded, event producer, stock trader, business owner, ocean sports lover, young professional from Los Angeles based in Honolulu.Tumblr (3.0; @scottrasak)http://www.scottrasak.com/<iframe width="400" height="229" src="http://www.youtube.com/embed/EEu42L0ufBY?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/>http://www.scottrasak.com/post/22377536309http://www.scottrasak.com/post/22377536309Fri, 04 May 2012 01:15:17 -1000awesomepeoplespots<img src="http://24.media.tumblr.com/tumblr_m3hucayd4Z1qbjwtgo1_500.png"/><br/><br/>http://www.scottrasak.com/post/22376472443http://www.scottrasak.com/post/22376472443Fri, 04 May 2012 00:26:34 -1000americabrandscorporateAfter signing onto my Facebook account to manage a Fan Page of mine, I noticed something in the news...http://www.scottrasak.com/post/22158299064http://www.scottrasak.com/post/22158299064Mon, 30 Apr 2012 14:28:00 -1000facebookdealssocail mediamobile marketingEmailI believe alternative energy power cars are inevitable. Once the infrastructure of...http://www.scottrasak.com/post/20800381055http://www.scottrasak.com/post/20800381055Mon, 09 Apr 2012 11:42:00 -1000Audicarselectronicsound<img src="http://25.media.tumblr.com/tumblr_lugdp3gNdV1r2u8qyo1_500.jpg"/><br/><br/><p><a class="tumblr_blog" href="http://helloyoucreatives.com/post/19234872092/what-the-world-would-look-like-if-we-carry-on">helloyoucreatives</a>:</p> <blockquote> <p>What the world would look like if we carry on polluting the water</p> </blockquote>http://www.scottrasak.com/post/19916590142http://www.scottrasak.com/post/19916590142Sun, 25 Mar 2012 11:45:13 -1000With over 80 million views, this could get interesting. The so-called Kony2012 initiative, launched...http://www.scottrasak.com/post/19421985339http://www.scottrasak.com/post/19421985339Fri, 16 Mar 2012 14:05:25 -1000Kony 2012<iframe width="400" height="300" src="http://www.youtube.com/embed/DJxZ0HVQXo8?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>New iPad commercial</p>http://www.scottrasak.com/post/18977703739http://www.scottrasak.com/post/18977703739Thu, 08 Mar 2012 15:27:00 -1000iPadappletechcommercialTVCadvertising<img src="http://24.media.tumblr.com/tumblr_m0kbbwiXFL1qbjwtgo1_500.png"/><br/><br/><p>Royal Hawaiian Golf Course - FKA Luana Hills - is stuffed deep in the lush rain forest of the east side of Oahu. Here is a shot of me “teeing off” on the signature hole. A 95 yard chip onto a 10 degree island. </p> <p>This is a must play for most golfers who visit Oahu, Hawaii and a fun weekend get away for causal players such as myself. Be prepared to loose a good handful of golf balls before you finish.</p>http://www.scottrasak.com/post/18957943962http://www.scottrasak.com/post/18957943962Thu, 08 Mar 2012 09:41:06 -1000<img src="http://25.media.tumblr.com/tumblr_m0fmwpTNeL1qbjwtgo1_500.jpg"/><br/><br/><p>What started out as a simple idea with a good friend of mine, Toby Tamaye, over a beer at another networking event: “There are no huge free networking events for all industries in Honolulu…” we said. Exactly 2 years later, we are having trouble locking in venues that can hold our average of 500+ business professionals. I am thrilled to be a part of such a thriving event in our business community.</p> <p>Furthermore, I am even more humbled to see the support from our event partners we have brought on. Hope you are available to make it down to this quarterly event. It’s totally free, as we just want to encourage mass attendance. The more people who come to network, the better value our event provides. See you at The Standard Thursday, March 8 2012.</p> <p>(Click the photo above for more information)</p>http://www.scottrasak.com/post/18808958989http://www.scottrasak.com/post/18808958989Mon, 05 Mar 2012 12:10:00 -1000<img src="http://25.media.tumblr.com/tumblr_m0c00fKcKu1qbjwtgo1_500.png"/><br/><br/><p>Trump International Hotel Waikiki</p>http://www.scottrasak.com/post/18689130620http://www.scottrasak.com/post/18689130620Sat, 03 Mar 2012 13:02:38 -1000 When you have truly reached a point of wealth in your life and can afford the luxury of having a...http://www.scottrasak.com/post/18616908006http://www.scottrasak.com/post/18616908006Fri, 02 Mar 2012 10:00:05 -1000CarsSavage Rivale2012<iframe width="400" height="225" src="http://www.youtube.com/embed/KE8fhKoRNbU?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>It’s always a luxury to enjoy the hand crafted things in life. Perhaps, some efforts go unnoticed in a modern world such as ours. However, this video may open your eyes to the craft of shoemaking. </p>http://www.scottrasak.com/post/18562141798http://www.scottrasak.com/post/18562141798Thu, 01 Mar 2012 10:00:05 -1000ShoesVLLouis VuittonHand Madequality<img src="http://25.media.tumblr.com/tumblr_m06ifzsirE1qbjwtgo1_500.png"/><br/><br/><p>Chinatown Honolulu, Hawaii. Taken with my iPhone4.</p>http://www.scottrasak.com/post/18519599459http://www.scottrasak.com/post/18519599459Wed, 29 Feb 2012 13:55:11 -1000New Fan Page Design Coming for Facebook Fanpages: Facebook default landing tabs are gone and pinned...http://www.scottrasak.com/post/18505957937http://www.scottrasak.com/post/18505957937Wed, 29 Feb 2012 10:09:54 -1000facebooksocial mediabusinessFan Page<img src="http://24.media.tumblr.com/tumblr_lybd23EMhM1qbjwtgo1_500.png"/><br/><br/>http://www.scottrasak.com/post/16413557951http://www.scottrasak.com/post/16413557951Tue, 24 Jan 2012 07:39:38 -1000creativeadvertisinglos angelesCALAairportLAX<img src="http://24.media.tumblr.com/tumblr_lxauj9OjuH1qcor3xo1_500.png"/><br/> FB Timeline - Attention Level<br/><br/> <img src="http://25.media.tumblr.com/tumblr_lxauj9OjuH1qcor3xo2_500.png"/><br/> FB Timeline - Fixation Order<br/><br/> <img src="http://24.media.tumblr.com/tumblr_lxauj9OjuH1qcor3xo3_500.png"/><br/> FB Timeline - Average time per Fixation<br/><br/> <img src="http://24.media.tumblr.com/tumblr_lxauj9OjuH1qcor3xo4_500.jpg"/><br/> Brand Page - Attention Level<br/><br/> <img src="http://24.media.tumblr.com/tumblr_lxauj9OjuH1qcor3xo5_500.jpg"/><br/> Brand Page - Fixation Order and Time<br/><br/> <img src="http://24.media.tumblr.com/tumblr_lxauj9OjuH1qcor3xo6_500.jpg"/><br/> Brand Page - Visual Statistics<br/><br/> <p><a class="tumblr_blog" href="http://danrichardsjr.com/post/15317755693/facebook-timeline-heatmap">thecompetitiveedge</a>:</p> <blockquote> <p>Marketers love the new Facebook Timeline.</p> <p>Using eye-tracking research Mashable and EyeTrackShop were able to compare visual statistics of the old Facebook layout vs the new Facebook Timeline.</p> <p>The findings were that:</p> <ul><li>Facebook Timeline cover photos get noticed first</li> <li>Facebook ads get noticed more in FB Timeline (43% old vs 64% timeline)</li> <li>Personal information gets more attention in FB Timeline (1.6 second vs 2.2 second)</li> </ul><p>In a second heat map study of brand pages Mashable and EyeTrackShop discovered the following:</p> <ul><li>Content matters </li> <li>Profile photos can be the difference between seeing and not seeing a brand (faces draw the most attention)</li> <li>Photos on the wall get attention (avg wall attention 4.88 second)</li> </ul><p>Sources: <a href="http://mashable.com/2011/12/29/eyetracking-study-new-vs-old-profiles/#40397New-Twitter-Visual-Statistics" title="FB Timeline Heat Map">Timeline Heat</a> // <a href="http://mashable.com/2011/12/14/eyetracking-facebook-brand-pages/" title="Brand Page Heatmap">Brand Heat Map</a></p> </blockquote>http://www.scottrasak.com/post/15440182992http://www.scottrasak.com/post/15440182992Fri, 06 Jan 2012 20:12:00 -1000<img src="http://25.media.tumblr.com/tumblr_lx8uh0vEo81qbjwtgo1_500.jpg"/><br/><br/><p><a href="http://www.behance.net/gallery/Minimalist-effect-in-the-maximalist-market/1514831">Mehmet Gozetlik</a><span> has done a wonderful project that strips brand packaging of all the fluff and focuses on only what is necessary. I find the resulting packages to be more appealing, but that is probably because I’m a designer. I’m sure companies like Procter & Gamble have done thousands of studies over the years explaining why you need unicorn hands on your dish soap to sell more of it.</span></p>http://www.scottrasak.com/post/15259634581http://www.scottrasak.com/post/15259634581Tue, 03 Jan 2012 12:29:24 -1000<img src="http://24.media.tumblr.com/tumblr_lx8tu37oH01qbjwtgo1_500.jpg"/><br/><br/><p>Some days you just need a jumpstart</p>http://www.scottrasak.com/post/15258876968http://www.scottrasak.com/post/15258876968Tue, 03 Jan 2012 12:15:39 -1000officecoffee<img src="http://25.media.tumblr.com/tumblr_lww87xad1c1qbjwtgo1_500.jpg"/><br/><br/><p>Creative design can make a huge impression with a simple idea. Check out this shopping bag. </p>http://www.scottrasak.com/post/14896009139http://www.scottrasak.com/post/14896009139Tue, 27 Dec 2011 16:57:33 -1000creativebagartdesignBuild your pitch with this 5 step easy process: This thing truly does work. If you are in need of a...http://www.scottrasak.com/post/14486836064http://www.scottrasak.com/post/14486836064Mon, 19 Dec 2011 15:54:06 -1000businesspitch