A blog from Scott Rasak - Marketing minded, event producer, stock trader, business owner, ocean sports lover, young professional from Los Angeles based in Honolulu.Tumblr (3.0; @scottrasak)http://www.scottrasak.com/<img src="http://24.media.tumblr.com/tumblr_lybd23EMhM1qbjwtgo1_500.png"/><br/><br/>http://www.scottrasak.com/post/16413557951http://www.scottrasak.com/post/16413557951Tue, 24 Jan 2012 07:39:38 -1000creativeadvertisinglos angelesCALAairportLAX<img src="http://29.media.tumblr.com/tumblr_lxauj9OjuH1qcor3xo1_500.png"/><br/> FB Timeline - Attention Level<br/><br/> <img src="http://28.media.tumblr.com/tumblr_lxauj9OjuH1qcor3xo2_500.png"/><br/> FB Timeline - Fixation Order<br/><br/> <img src="http://24.media.tumblr.com/tumblr_lxauj9OjuH1qcor3xo3_500.png"/><br/> FB Timeline - Average time per Fixation<br/><br/> <img src="http://30.media.tumblr.com/tumblr_lxauj9OjuH1qcor3xo4_500.jpg"/><br/> Brand Page - Attention Level<br/><br/> <img src="http://29.media.tumblr.com/tumblr_lxauj9OjuH1qcor3xo5_500.jpg"/><br/> Brand Page - Fixation Order and Time<br/><br/> <img src="http://30.media.tumblr.com/tumblr_lxauj9OjuH1qcor3xo6_500.jpg"/><br/> Brand Page - Visual Statistics<br/><br/> <p><a class="tumblr_blog" href="http://danrichardsjr.com/post/15317755693/facebook-timeline-heatmap">thecompetitiveedge</a>:</p> <blockquote> <p>Marketers love the new Facebook Timeline.</p> <p>Using eye-tracking research Mashable and EyeTrackShop were able to compare visual statistics of the old Facebook layout vs the new Facebook Timeline.</p> <p>The findings were that:</p> <ul><li>Facebook Timeline cover photos get noticed first</li> <li>Facebook ads get noticed more in FB Timeline (43% old vs 64% timeline)</li> <li>Personal information gets more attention in FB Timeline (1.6 second vs 2.2 second)</li> </ul><p>In a second heat map study of brand pages Mashable and EyeTrackShop discovered the following:</p> <ul><li>Content matters </li> <li>Profile photos can be the difference between seeing and not seeing a brand (faces draw the most attention)</li> <li>Photos on the wall get attention (avg wall attention 4.88 second)</li> </ul><p>Sources: <a href="http://mashable.com/2011/12/29/eyetracking-study-new-vs-old-profiles/#40397New-Twitter-Visual-Statistics" title="FB Timeline Heat Map">Timeline Heat</a> // <a href="http://mashable.com/2011/12/14/eyetracking-facebook-brand-pages/" title="Brand Page Heatmap">Brand Heat Map</a></p> </blockquote>http://www.scottrasak.com/post/15440182992http://www.scottrasak.com/post/15440182992Fri, 06 Jan 2012 20:12:00 -1000<img src="http://28.media.tumblr.com/tumblr_lx8uh0vEo81qbjwtgo1_500.jpg"/><br/><br/><p><a href="http://www.behance.net/gallery/Minimalist-effect-in-the-maximalist-market/1514831">Mehmet Gozetlik</a><span> has done a wonderful project that strips brand packaging of all the fluff and focuses on only what is necessary. I find the resulting packages to be more appealing, but that is probably because I’m a designer. I’m sure companies like Procter & Gamble have done thousands of studies over the years explaining why you need unicorn hands on your dish soap to sell more of it.</span></p>http://www.scottrasak.com/post/15259634581http://www.scottrasak.com/post/15259634581Tue, 03 Jan 2012 12:29:24 -1000<img src="http://29.media.tumblr.com/tumblr_lx8tu37oH01qbjwtgo1_500.jpg"/><br/><br/><p>Some days you just need a jumpstart</p>http://www.scottrasak.com/post/15258876968http://www.scottrasak.com/post/15258876968Tue, 03 Jan 2012 12:15:39 -1000officecoffee<img src="http://28.media.tumblr.com/tumblr_lww87xad1c1qbjwtgo1_500.jpg"/><br/><br/><p>Creative design can make a huge impression with a simple idea. Check out this shopping bag. </p>http://www.scottrasak.com/post/14896009139http://www.scottrasak.com/post/14896009139Tue, 27 Dec 2011 16:57:33 -1000creativebagartdesignBuild your pitch with this 5 step easy process: This thing truly does work. If you are in need of a...http://www.scottrasak.com/post/14486836064http://www.scottrasak.com/post/14486836064Mon, 19 Dec 2011 15:54:06 -1000businesspitch<img src="http://26.media.tumblr.com/tumblr_lvff6uRSEw1qbjwtgo1_500.png"/><br/><br/><p>San Diego, CA</p>http://www.scottrasak.com/post/13500276516http://www.scottrasak.com/post/13500276516Tue, 29 Nov 2011 04:35:18 -1000<img src="http://29.media.tumblr.com/tumblr_lv8u1w0U0U1qbjwtgo1_500.png"/><br/><br/>http://www.scottrasak.com/post/13324291131http://www.scottrasak.com/post/13324291131Fri, 25 Nov 2011 15:13:08 -1000http://www.scottrasak.com/post/13108266524http://www.scottrasak.com/post/13108266524Mon, 21 Nov 2011 01:30:00 -1000<img src="http://30.media.tumblr.com/tumblr_ltqp3rGLm91qbjwtgo1_500.png"/><br/><br/><p>Facebook print ad? #adagemagazine</p>http://www.scottrasak.com/post/11999351238http://www.scottrasak.com/post/11999351238Thu, 27 Oct 2011 09:35:51 -1000<iframe width="400" height="225" src="http://www.youtube.com/embed/LppK4ZtsDdM?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p><a href="http://danrichardsjr.com/post/10135966738/contagion-billboard">thecompetitiveedge</a>:</p> <blockquote> <p><span>Whoa. Check out this crazy bacteria billboard for the</span><span> movie </span>Contagion. </p> </blockquote>http://www.scottrasak.com/post/10171542037http://www.scottrasak.com/post/10171542037Tue, 13 Sep 2011 09:34:32 -1000advertisingmarketingcontagionbillboardmoviesbox officescarybacteriascience<img src="http://28.media.tumblr.com/tumblr_lrh7jkZC8Y1qbjwtgo1_400.gif"/><br/><br/>http://www.scottrasak.com/post/10171429720http://www.scottrasak.com/post/10171429720Tue, 13 Sep 2011 09:30:56 -1000<img src="http://25.media.tumblr.com/tumblr_lqhzg0GywP1qbjwtgo1_500.png"/><br/><br/><p>Creative advertising</p>http://www.scottrasak.com/post/9382606261http://www.scottrasak.com/post/9382606261Thu, 25 Aug 2011 09:00:00 -1000“You don’t always have to work harder, if you just work smarter. Time value of...http://www.scottrasak.com/post/9321023123http://www.scottrasak.com/post/9321023123Tue, 23 Aug 2011 17:28:52 -1000<img src="http://28.media.tumblr.com/tumblr_lq3k2zcgNo1qbjwtgo1_500.jpg"/><br/><br/><p>QR Infograph</p>http://www.scottrasak.com/post/9057544443http://www.scottrasak.com/post/9057544443Wed, 17 Aug 2011 14:01:46 -1000QR codesadvertisingdigitalquick responsead<img src="http://28.media.tumblr.com/tumblr_lp7zmqkqic1qbjwtgo1_500.jpg"/><br/><br/><p>Danger (Taken with <a href="http://instagr.am">instagram</a>)</p>http://www.scottrasak.com/post/8314642497http://www.scottrasak.com/post/8314642497Sun, 31 Jul 2011 12:54:26 -1000<img src="http://29.media.tumblr.com/tumblr_lorz42eSE11qbjwtgo1_500.jpg"/><br/><br/><p>Taken with <a href="http://instagr.am">instagram</a></p>http://www.scottrasak.com/post/7963079625http://www.scottrasak.com/post/7963079625Fri, 22 Jul 2011 21:21:37 -1000<img src="http://26.media.tumblr.com/tumblr_lo36naE3XJ1qbjwtgo1_500.jpg"/><br/><br/><p>Taken with <a href="http://instagr.am">instagram</a></p>http://www.scottrasak.com/post/7431434747http://www.scottrasak.com/post/7431434747Sat, 09 Jul 2011 12:04:22 -1000Facebook Launches Skype-Powered Video Chat & More [VIDEO]: Facebook is set to unveil video chat...http://www.scottrasak.com/post/7312623875http://www.scottrasak.com/post/7312623875Wed, 06 Jul 2011 09:54:57 -1000<img src="http://26.media.tumblr.com/tumblr_ln4g2nGcIy1qbjwtgo1_500.jpg"/><br/><br/><p>Rainbow over Downtown (Taken with <a href="http://instagr.am">instagram</a>)</p>http://www.scottrasak.com/post/6745641253http://www.scottrasak.com/post/6745641253Mon, 20 Jun 2011 17:51:59 -1000