5 Oscar-worthy product placements
It’s that time — and we’re watching not only the beautiful dresses but also the products with prominent cameos. A surprise: None of the makers of the items showcased in the following nominated films paid for placement. Appropriate scene-setting, it seems, trumps economic opportunity. “Brands can add authenticity to the film product,” says Mark Owens, president of product-placement firm Norm Marshall & Associates. So does an Oscar.
