How not to Tweet with your Brand - Kenneth Cole
As the drama unfolds for Kenneth Cole- let’s just take a look at what can be learned from the whole experience.
Type Kenneth Cole into Google and you are soon to find a lesson in brand equity. Fashion designer Kenneth Cole tweeted a harsh comment this morning that sent the digital realm into a fire storm. Although there is much conversation on Twitter, it has yet to reach a trending topic.
However, lets look at the business side of this tweet as we are always thinking of the monetary effects of PR blips such as this.
Surprisingly, the market has other things to worry about then poorly executed social media posts. In fact on a flat trading day, the company shares were up 2.4%, imagine that.
Lesson learned- Although social media gives companies the freedom to easily post content to the world wide web, it’s a good measure to make sure the content managers are well within the ethical practice of free speech. However, with all public relations blemishes such as this, it will be forgotten in less than a month as the world moves on. Allow your company the freedom to converse B2C in the never ending online conversations, but please do keep the dirty cocktail jokes in your back pocket.
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