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Mehmet Gozetlik has done a wonderful project that strips brand packaging of all the fluff and focuses on only what is necessary. I find the resulting packages to be more appealing, but that is probably because I’m a designer. I’m sure companies like Procter & Gamble have done thousands of studies over the years explaining why you need unicorn hands on your dish soap to sell more of it.
Some days you just need a jumpstart
Creative design can make a huge impression with a simple idea. Check out this shopping bag.