February 2011
3 posts
6 tags
Heineken recently introduced its new STR bottle →
Heineken recently introduced its new STR bottle, launching it simultaneously in New York and Los Angeles.
The inspiration for the bottle came from dark nightclubs, where UV lights illuminate the dance floor. When UV light hits the aluminium bottle, it reveals the hidden underlying graphic pattern of shooting stars – and the aluminium bottle keeps the beer deliciously cool.
January 2011
16 posts
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10 of the Best (and Worst) Rebrandings of 2010 →
Thanks to Gap’s face-plant of a logo revamp, 2010 will go down in the historical ledger as the worst year for brand design since, well, OK, just last year. Still, it’s a damn shame, because the past 12 months have witnessed a raft of branding innovations, from a classed-up packaging concept for Tang to logos that morph across the full spectrum of modern-day media.
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Big in Japan? The New Starbucks Logo Could Assist... →
Was last week’s redesign of the Starbucks logo an unmitigated disaster (cf. Gap, Tropicana), or a surprisingly canny move? There’s always the hue and cry of the blogosphere to gauge a quick reaction, but for a more measured approach, we have something called science. Professors of marketing at several U.S. universities have been studying the effects of redesign—and on...
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Forbidden Places →
I enjoy creative media and entertainment. These guys go places your not supposed to go, however, who is afraid of the big bad wolf? Are you?
6 tags
WatchSuper Bowl Ads: Hits and Misses
The Wall Street Journal’s Suzanne Vranica rates the best and worst ads.
How to Work Virtually →
Doing business without the traditional trappings means equipping employees with the right platforms.