submitted by scottrasak


submitted by scottrasak

thecompetitiveedge:

Marketers love the new Facebook Timeline.

Using eye-tracking research Mashable and EyeTrackShop were able to compare visual statistics of the old Facebook layout vs the new Facebook Timeline.

The findings were that:

  • Facebook Timeline cover photos get noticed first
  • Facebook ads get noticed more in FB Timeline (43% old vs 64% timeline)
  • Personal information gets more attention in FB Timeline (1.6 second vs 2.2 second)

In a second heat map study of brand pages Mashable and EyeTrackShop discovered the following:

  • Content matters 
  • Profile photos can be the difference between seeing and not seeing a brand (faces draw the most attention)
  • Photos on the wall get attention (avg wall attention 4.88 second)

Sources: Timeline Heat // Brand Heat Map

Loading...


submitted by scottrasak

Mehmet Gozetlik has done a wonderful project that strips brand packaging of all the fluff and focuses on only what is necessary. I find the resulting packages to be more appealing, but that is probably because I’m a designer. I’m sure companies like Procter & Gamble have done thousands of studies over the years explaining why you need unicorn hands on your dish soap to sell more of it.

Mehmet Gozetlik has done a wonderful project that strips brand packaging of all the fluff and focuses on only what is necessary. I find the resulting packages to be more appealing, but that is probably because I’m a designer. I’m sure companies like Procter & Gamble have done thousands of studies over the years explaining why you need unicorn hands on your dish soap to sell more of it.


submitted by scottrasak

Some days you just need a jumpstart

Some days you just need a jumpstart

Loading...


submitted by scottrasak

Creative design can make a huge impression with a simple idea. Check out this shopping bag. 

Creative design can make a huge impression with a simple idea. Check out this shopping bag. 

Loading...


Older ⇓